Hot off the press: "The State of OKRs - Global Enterprise Report"

#1 | Lyft plans to make IPO filing public soon

Lyft submitted its IPO paperwork confidentially last year, and the latest reports indicate that it’s a matter of days before the filing is made public. The US ridesharing company plans to list shares on the Nasdaq and the roadshow for its IPO is reportedly planned during the week of March 18. Lyft is targeting a valuation of $20 to $25 billion. Its rival Uber also wants to go public albeit at a much bigger valuation of around $120 billion. A number of other companies might go public this year as well including Pinterest, Slack, and Zoom.…!Read more here: http://bit.ly/2H4tOc2  http://https://cnb.cx/2T614Xn  https://cnn.it/2tKT4wa

#2 | TikTok reaches one billion downloads and puts Facebook on notice

TikTok has emerged as an unlikely competitor to Facebook in terms of app downloads. The social video app made by Chinese company ByteDance has been downloaded more than one billion times on iOS and Android. Around 663 million of these installs occurred in 2018, while the Facebook app was installed 711 million times during the same year. But that’s not the whole story as the recent data doesn’t include the number of downloads ByteDance’s app received on Android in China. Read more here:  https://cnet.co/2Ejug33    http://bit.ly/2TsgK6G

#3 | The new Apple and Goldman Sachs credit card could be a tough sell

Apple and Goldman Sachs plan to launch a joint credit card that will work in concert with the Apple Wallet app and help users manage their money. But not everyone is impressed with the latest announcement. Analysts point out that cash back of two per cent on most purchases that the cardholders might earn is already offered by a number of companies. Also, not many users care about money management features like spending patterns analysis or alerts about overspending that the new card will offer. Lastly, the credit card business is all about data analytics, and Apple is not primarily a data-driven company. Goldman Sachs, on the other hand, might bring more analytics skills to the table and be a key to the success of this business venture. Read more here:    http://bit.ly/2TaXdbX    https://on.mktw.net/2T7CrK7

#4 | Norwegian Air turns to AI to make digital ads more effective

Norwegian Air reduced cost per booking by 170 per cent by running a machine learning-powered digital ad campaign in partnership with AdTheorent and Vizeum. Machine learning algorithms tracked users and used a number of methods to identify those that are most likely to book a flight. Other airlines also harnessed the power of AI. For instance, Lufthansa used IBM Watson Advertising to run AI-powered ads and interact with users interested in travel content. Also, Emirates Vacations, which is part of Emirates Airline, leveraged AI-powered chatbots to improve engagement rate of customers. Read more here: http://bit.ly/2GP3YcJ  https://prn.to/2ISSo1Q

#5 | Why bots can’t trick “I’m not a robot” checkbox?

A single checkbox next to the statement “I’m not a robot” might not at first appear as an insurmountable challenge for bots. Luckily for us, Google has made it very hard for malicious actors to overcome this obstacle. For one, those checkboxes are run by virtual machines that use encrypted Google’s language. Second, Google deploys a number of verification techniques like asking your browser to draw and send an invisible image. Also, the search giant knows what and how you’re browsing, and use this data to confirm your identity. This is just the small part of a complex mechanism behind “I’m not a robot” checkbox. And still, hackers sometimes break Google’s protection but fortunately, that doesn’t happen too often. Read more here:  http://bit.ly/2Xy4qB0



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