Hot off the press: "The State of OKRs - Global Enterprise Report"

#1 | MobiledgeX helps companies to benefit from edge computing

Edge computing is the practice of processing data near the edge of the network, where it’s being generated, rather than sending it to a data center. This technology is crucial for delivering all the promises of 5G. MobiledgeX is helping operators making edge infrastructure more accessible to third parties and has recently deployed the world’s first public mobile edge network with Deutsche Telekom in Germany. Its solutions support the edge ecosystem where mobile operators, application developers, cloud providers, and device makers can use their existing assets to generate new experiences and revenue streams. Read more here: https://ubm.io/2XZjeJp  http://http://bit.ly/2UDP1NM

#2 | Why are investors attracted to Uber-like startups?

In the period after Uber was born, hundreds of companies have adopted a similar on-demand business model. A recent survey tracked 105 of those companies that have raised more than $7.4 billion in VC investment. Out of those, four reached ‘unicorn’ status, 19 have been acquired, 54 are still kicking, and 28 bankrupted. None of the unicorns from this group including Instacart, DoorDash, Grubhub, and Postmates became fully profitable following Uber’s lead. And Uber-for-X model is not good for gig workers either as they struggle to earn even the minimum salary. Read more here:   http://bit.ly/2W1hfCE    http://bit.ly/2TJs3Yw

#3 | Airbnb buys HotelTonight and expands its reach in the hotel industry

Home-renting company Airbnb has acquired HotelTonight, an app that enables users to reserve hotel rooms at a discount, for an undisclosed amount. Airbnb CEO Brian Chesky says that “a big part of building an end-to-end travel platform is serving every guest, whether they plan their trip a year or a day in advance”. HotelTonight was valued at $463 million in 2017 and will continue to operate as a separate business. Also, this was Airbnb’s 20th acquisition with Accoleo, Luxury Retreats, ChangeCoin, and Gaest some of the well-known previous purchases. Read more here:    http://bit.ly/2u7q7KK    https://reut.rs/2W2E0WM

#4 | Zuckerberg declares privacy and encryption as the future of social media

Facebook CEO Mark Zuckerberg announced his plans to make Facebook, Instagram, and WhatsApp a “fundamentally more private experience”. In his latest statement, he argues that the future of social media lies in providing private interactions, encrypted messages, reduced post permanence, secure data storage, and cross-network communication. Zuckerberg pledged to introduce end-to-end encryption in all platforms that Facebook owns, and said that the company won’t build data centers in countries that have a “track record of violating human rights like privacy or freedom of expression”. Read more here: http://bit.ly/2XXikgp  http://bit.ly/2TFatp9

#5 | McDonald’s combines geofenced billboards and mobile ads

McDonald’s teamed up with the GPS navigation app Waze to combine out-of-home billboards and mobile advertising. The campaign used 300 billboards in Southern California equipped with geofencing tech to serve ads to Waze users that were in close proximity. Mobile ads reflected those on the billboards and reached 1.9 million unique consumers with 8,500 of them then deciding to visit nearby McDonald’s restaurants. The fast-food company announced that it will deploy the same tactics in five more markets in the US while its chief rival Burger King have also tapped into location-based marketing. Read more here:  http://bit.ly/2VZx6S7 http://bit.ly/2F2EOUx    







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