Did you know that Objectives and Key Results are the most widely applied strategy management framework, with more than twice as many organizations internationally applying the methodology as any other framework?

Currently, 23.4% of all organizations are applying OKRs in their organizations, benefitting from aligned teams and transparency.
Significantly, a third of organizations are planning to switch to OKRs from a different framework. Additionally, almost half of organizations, that are not currently using a strategy framework, are planning to start using OKRs as well. Thus, our research shows that 50.6% of all organizations are going to be using OKRs soon. In making the switch, leaders enable their organizations to grow more resilient and agile, create deep cross-functional team alignment and accelerate a transformative process – All while growing business faster, improving employee engagement, and executing on what truly matters. 

Our research shows that the best way to get there is by:
• Deeply integrating the OKR framework into the organization
• Focusing on the quality of Objectives as well as measurable, meaningful Key Results
• Building a strong internal change management practice through change agents, external expertise, and the right platform.

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Understand the global state of strategy execution

33% of organizations are planning to make the switch to OKRs.

Given such a staggering wave of demand, it may come as a surprise that no empirical research had ever been done to uncover the best practices and caveats of OKR rollouts.

At Detecon, we advise, support, and actively implement Objectives and Key Results for our client organizations. Together with our platform partner WorkBoard, the leading enterprise results platform, we set out to fill that research gap. As the first of its kind, “The State of OKRs – The Global Enterprise Report”, establishes an international overview of the available and most applied frameworks globally, before we dive in, to empirically uncover reasons for failure and common missteps – so you don’t have to.

In this first publication, we break down how organizations successfully rolled out OKRs across their teams, how they avoided managing outputs over outcomes and what organizations are seeking when they apply Objectives and Key Results. And how they maintain the momentum after the initial roll out to make change sticky.

Detecon and partner WorkBoard jointly produced The State of OKR – Global Enterprise Report 2020. Read more on our partnership here.

WorkBoard helps companies and the people within them achieve their best possible results at enterprise scale. WorkBoard’s Enterprise Results Platform unlocks growth and competitive advantage through alignment, focus and transparency using OKRs. Enterprise leaders including Cisco, IBM, Microsoft, Samsung, Juniper, Zuora, GHX and more rely on WorkBoard’s platform and methodology to improve their results. With the solution, customers rapidly align on results; deliver enterprise-wide transparency on progress to plan; focus meetings and 1:1s on outcomes; and dynamically team cross-functionally to achieve their best quarter after quarter. WorkBoard is a pioneer in OKR coach certification, helping companies accelerate their success with more than 2,500 certified coaches. WorkBoard is based in Redwood City, Calif. and is backed by Andreessen Horowitz, GGV Capital, Workday Ventures and Microsoft’s M12.

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